So, last Monday we served the Apple Unleashed event. I wrote a blog last week on what we thought we could expect. This week I thought it fitting to recap on what was actually unveiled.
The event was heralded as going back to Apple's roots and being centred around the Mac & music. Early on they announced a new Siri only level of subscription to their Apple Music streaming platform. Costing £4.99 a month, it is voice activated only through Siri. You'll have access to many, many hours of playlists but you'll not be able to listen in lossless sound or spatial audio. This is being seen very much as a gateway to their higher, subscription levels.
Also announced alongside that new Voice plan were three new colours for the HomePod mini. It now comes in three vibrant, bold new colours of yellow, blue and orange and is still available in space grey & black. With room filling sound, this speaker is an intelligent assistant that can control your smart home and pairs seamlessly with your iPhone. They will be available this autumn and will cost £89 each.
AirPods 3rd Generation got announced too. These will be available from 26th October and are redesigned with Spatial Audio for all around sound and Adaptive EQ. They are now sweat and water resistant and come in a MagSafe charger compatible box. In fact, the only thing you are now missing that I can see between these and the Pro's are the shaped, gel ear tips. Priced at a competitive £169, these are sure to sell well.
And finally, the big announcement was that of the new MacBook Pro's!! What no one saw coming was that they announced not one but TWO new chips, namely the M1 Pro & the M1 Max (so you can order the M1 Mac Max...a tongue twister for sure). Coming in two colours of silver or space grey and running the new, latest OS Monterey. Prices start from £1899 for the base, entry level 14" for which will get you an 8-core GPU, 14-core GPU, 16GB of unified memory and 512GB of SSD storage. But this is the entry level. If you spec that same laptop up with the M1 Max with a 10 core CPU, 32-core GPU and a 16-core Neural Engine, 64GB of unified memory and 8TB of SSD storage (more than my studio back-up raid for heavens sake!), then the the price will jump to a staggering £5799. Similarly, on the 16" spec'd up as above but load it with Final Cut & Logic Pro, then the cash you'll need to find down the back of the sofa will be an eye-watering £6323.98 (don't forget the 98p now will you!).
Everyone is aching to get their hands on these. They sound super, super fast and a content creators dream. That wasted time of sitting around waiting for videos to render and export, finally seems to be a thing of the past.
All the MacBook's come with a new design keyboard which has Touch ID, a Liquid Retina XDR display, similar to the £5000 XDR stand-alone displays, and with 1000 nits of brightness. The ports are finally pro level once again and you will have three Thunderbolt 4 ports, an HDMI port, a SDXC card slot and MagSafe 3.
So there you are then. The 'Unleashed' event in a nutshell. I'd love to know, are you tempted? What have you bought so far from these new releases? Will you be hoping Christmas is going to be super kind to you? Let me know, and if you want to see which MacBook I would choose, then take a look at this video...